With A ‘Neutral’ Impact From GDS Fee, Lufthansa Banks On Channel Shift

By | April 20, 2018

When Lufthansa Group in mid-2015 informed the market of a new distribution strategy, one stated objective was to lower associated costs. The company expects to prove wrong the skeptics and start achieving that by the end of 2018. Lufthansa's financial reporting does not offer enough detail to completely validate progress, but there are indicators of short-term pain for long-term gain.

The group's network airlines, Austrian, Brussels, Lufthansa and Swiss, since April 2015 have paid "rack rate" GDS segment fees . . .

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