When Lufthansa Group in mid-2015 informed the market of a new distribution strategy, one stated objective was to lower associated costs. The company expects to prove wrong the skeptics and start achieving that by the end of 2018. Lufthansa’s financial reporting does not offer enough…
David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
