CIO Magazine announced Aug. 1 that Marriott International earned a "CIO100" award for its application programming interface platform, created in 2014. Marriott senior director for B2B e-commerce Geoff Heuchling earlier that week gave corporate travel professionals an idea of why APIs matter to them. He made them sound pretty huge.
Enabling new ways to integrate internal applications, distribute data externally, service customers and interact with partners, the API program is all about flexibility and speed to market. It uses modern systems communication protocols to pull data out of Marriott's reservations, pricing and rewards systems. Heuchling called . . .