Keep An Eye On APIs, Travel Buyers Advised

By | September 9, 2015

CIO Magazine announced Aug. 1 that Marriott International earned a "CIO100" award for its application programming interface platform, created in 2014. Marriott senior director for B2B e-commerce Geoff Heuchling earlier that week gave corporate travel professionals an idea of why APIs matter to them. He made them sound pretty huge.

Enabling new ways to integrate internal applications, distribute data externally, service customers and interact with partners, the API program is all about flexibility and speed to market. It uses modern systems communication protocols to pull data out of Marriott's reservations, pricing and rewards systems. Heuchling called . . .

For Subscribers
Click here for purchase and renewal options.

New visitor? Request a free trial.

Already subscribing? Please log in, or reset your password. Check your subscription status here.

This content is protected by copyright. Link sharing is encouraged but duplication and redistribution is illegal.
Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media's BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.