Microsoft, Tripism Pioneer Account-Specific Supplier Offers

Building on work with launch client Microsoft, Tripism's employee feedback-based, intranet-enhancing engagement platform now features dynamic offers from preferred suppliers. The functionality comes at no cost to the client's favored airlines, hotels and car rental companies. They can "escape the confines" of the global distribution systems to showcase content, benefits and promotions — and get data in return.

The concept has "resonated a lot" with Microsoft's travel suppliers, said Steve . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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Susan McKernan
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Susan McKernan

Kinda makes you want to be a Microsoft traveler. Definitely a story to watch.