Arranging and purchasing travel for guests, interns, recruits and other non-employees is perceived by some to be challenging enough that focusing on it helped the entrepreneurs at Pana build a company interesting enough to be acquired. Spend management firm Coupa had other reasons to pay $48.5 million plus stock for Pana, and some customers now are looking for other answers for their non-employee travel needs.

Coupa declined to offer details about the fate of Pana's guest travel service. "Bringing Pana to Coupa . . .

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