Arranging and purchasing travel for guests, interns, recruits and other non-employees is perceived by some to be challenging enough that focusing on it helped the entrepreneurs at Pana build a company interesting enough to be acquired. Spend management firm Coupa had other reasons to pay $48.5 million plus stock for Pana, and some customers now are looking for other answers for their non-employee travel needs.
Coupa declined to offer details about the fate of Pana's guest travel service. "Bringing Pana to Coupa . . .