By Kenneth P. Pucker, a senior lecturer at the Fletcher School at Tufts University, lecturer at Boston University’s Questrom School of Business and advisory director at Berkshire Partners. Over the past 20 years many academics, consultants, executives and nongovernmental organization leaders have promoted a theory outlining how businesses can prosper while pursuing a greener and more socially responsible agenda. These...

Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact.