The most common and largely practical way to locate travelers in a crisis is to look at who intended to travel to the area and ping them. Credit card swipe data is another way follow an employee's path. Potentially even more effective, GPS-based tracking is challenged by privacy concerns and battery drain. However, a relatively new crop of providers is trying to change that. They obscure the location data until it's needed, streamline messaging and assume that when people . . .
Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn.