What should travel managers tell company employees about the distribution changes American Airlines is making? 

As one communicator who works in the weeds of airline distribution said, it's clear as mud. But there's only so much that travelers need to know. A few travel managers offered some ideas, but for the most part, crafting a compelling message depends on company specifics and what the situation ends up looking like. There are a few points of uncertainty.

"We're still trying to . . .

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