Capturing pre-trip data from bookings made directly is one way to deal with American Airlines' planned distribution fragmentation in April. Some see it as merely a backup plan. It likely requires change management and communications to corporate travelers. A leading player in this area, Traxo, in December got an endorsement from the largest corporate travel management company. It's also built several new capabilities on its mission to eliminate program leakage.
A couple of airlines have commissioned Traxo to take a feed of passenger name . . .