After Pivot, Jay Walker’s Upside Travel Is Attempting To Play A Very Long Game

Online travel legend Jay Walker is putting his best spin on Upside Travel's pivot, but it's hard to envision which way the company will be facing when it stops. From any angle, Upside's first idea failed. Too many business travelers want neither packages nor gift cards. While those stayed in the mix, Upside beginning in the summer started saying it's all about tech-enabled, immediate en-route service. The challenge is, that's not so unique.

Upside is attempting to attract unmanaged business travelers. Other startups like . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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SEAN ONEILL
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SEAN ONEILL

Fascinating.