Big Air Automating Waivers

Soft-dollar benefits in airline relationships traditionally don’t get the same kind of play as negotiated discounts, but they’re worth real money too. A few years ago, Delta Air Lines created a banking system that assigned value to waivers and favors, and now American Airlines is automating the concept. Delta and United Airlines also expect to soon make waiver requests self-service.

In the past, clients or their agents always had to place phone calls to airlines for these policy exceptions. That's still the case in many situations.

AA in an early June memo to clients claimed . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.