A newish company with a not-so-new travel manager, Snap Inc. may invite new corporate booking tool WhereTo to bid on its business this summer. Just being in the conversation is a boost for WhereTo, which has been working behind the scenes for a few years with a large, press-shy corporate patron.

For big U.S.-based companies, the options for corporate online booking tools have been pretty much the same for more than a decade: Concur, Deem and . . .

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