Air Canada 18 years ago debuted fare families, a response to low-cost competition that set off a revolution in airline pricing. The company's decision shortly thereafter to make some fares exclusive to its direct channels augured similar moves more than a decade later by big carriers in Europe and elsewhere. Is Montréal changing the game again?

To help support both the "omnichannel" needs of leisure and business customers of travel agencies, as well as its retailing ambitions, Air Canada will soon launch its AC Connex platform built with tech firm FareNexus Group. An agent . . .

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