ARC Creates Model For Determining Marketshare Goals In Corporate Airline Deals

ARC is building a model to help assess the proportion of passengers in a given market that should fly on each airline based on prevailing conditions. This approach can help airlines determine when corporate clients outperform targets relative to the baseline, and how big their discounts should be in return.

Called quality of service index (QSI) or fair marketshare (FMS), such models typically include flight frequency, seat capacity, connection versus nonstop and total journey time to estimate an airline's relative presence and desirability in a given market.

Some carriers, travel management companies and independent . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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