ATPCO’s New Distribution Storefront Needs Stars To Align

Airline Tariff Publishing Company and its Routehappy subsidiary are out to change how air travelers view and compare flight options. Developed with the Big Three U.S. airlines, the new idea relies on a star ratings system like the one used for hotels.

ATPCO calls the initiative the Next Generation Storefront. It's meant to modernize indirect channel shopping displays and better convey the specifics of airline products. TripActions last week said it was adopting it.

There are plenty of unanswered questions. Importantly, can the concept work without most airlines . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.


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Caroline Strachan

I have been following Routehappy’s progress for a number of years and am delighted to see their abilities come to life in this Next Gen Storefront (sorry not ready to call it NGS yet!) I truly believe the consumer is looking to shop by more than schedule or price — the only options provided by the majority today. I will admit to feeling conflicted by the stars approach. It’s become the norm and accepted in hotels, even though it is far from perfect. A 5* in Hong Kong vs London are two really different things and some of the best… Read more »

Veronica Hull
Veronica Hull

We certainly hope so, as we continue to differentiate by experience I’ll be interested in seeing how the approach can adapt beyond ”hard” attributes to add value in some way to the service elements given our focus.

I’m with you by the way on the acronym, last thing the airlines need is more of those!

Caroline Strachan

It’s funny, I thought of you when first reading this article. Your product is prime territory for this move … (positive) change is coming