Point-Of-Sale Benchmarks Add To Visual Guilt

By | December 9, 2014

[UPDATE, March 8, 2017: Concur decided to "phase out" the Price to Beat feature, according to Rocketrip. The two companies announced an expanded partnership. More info here.]

More than a decade ago, U.S. businesses started saving significant money due to what travel professionals called visual guilt. Mainstream by 2006, the notion is that when travelers see rates themselves rather than hear them from an agent, they'll pick a cheap one. There's no one . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.