What’s “essential” business travel? The corporate travel profession has always struggled with this and the answers have changed over time. Some organizations traditionally defined it as customer-facing trips. Others saw it more narrowly as revenue-generating. Or, more practically, it could have meant travel required to…
David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
