You can’t manage what you don’t measure, but how do you measure? That question has hindered the business travel sector's assessment of environmental impact for years.
Two-thirds of 216 buyer respondents to a GBTA poll this month said sustainability had prompted them to review travel policies — the most of any listed factor. Yet, in a January-March 2022 GBTA survey, 63 percent of 762 business travel buyers and suppliers identified a "lack of data and access to transparent information" as a primary barrier to advancing sustainability. That was the second most-cited roadblock . . .
