Hotel rates come in lots of flavors. They relate to room and bed types, prepayment, nonrefundability and more. Some corporate rates are static and some are discounted off fluctuating public market rates. All this is not as complicated as airline-style pricing, but it sounds like that's what Hilton is after. Considering the hurdles, the goal may be too ambitious.

Hilton CEO Chris Nassetta last week told financial analysts the objective is to make sure the company and its branded hotel property owners don't tie-up inventory "unnecessarily without customers having to take any risk." He said there . . .

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