Hilton Swinging For The Fences?

Hotel rates come in lots of flavors. They relate to room and bed types, prepayment, nonrefundability and more. Some corporate rates are static and some are discounted off fluctuating public market rates. All this is not as complicated as airline-style pricing, but it sounds like that's what Hilton is after. Considering the hurdles, the goal may be too ambitious.

Hilton CEO Chris Nassetta last week told financial analysts the objective is to make sure the company and its branded hotel property owners don't tie-up inventory "unnecessarily without customers having to take any risk." He said there . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.