“When I apply for a job,” former United Airlines sales leader Jack Purdy told us last year, “I research the company, I craft a meaningful cover letter, I even adjust my résumé. I put a lot of work into it. To think that it’s just getting brushed aside by some robot — it’s just disheartening.” It also can be bad……

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Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact.