Hotel Content Aggregators Find A Place In Corporate Programs

San Diego - It wasn't always this way, but the current thinking is that consumer-originating hotel content aggregators have a role in managed travel.

Look at Booking.com's industry partnerships. They include SAP Concur and other self-booking tools, as well as Sabre and Travelport. Sabre is adding Booking.com content to a new lodging platform, expected to go live later this year. Booking.com also lined up with a bunch of travel management companies, including American Express Global Business Travel and, through its RoomIt division, Carlson Wagonlit Travel. Like several other corporate agencies, CWT and . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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Steve Reynolds
Advisor

Great to see TMCs investing in technology that could provide value to their clients by aggregating hotel rate content outside the GDS. Have we reached the tipping point towards real content aggregation? Not just for hotels but for air and car as well?