Grasping At Remedies For The Hotel Data Normalization Headache

By | July 23, 2015

Hotel data normalization. Sounds deadly boring, right?

Mention the concept to corporate travel people, and the feeling is more like frustration. Grasp Technologies is testing a remedy that executives claim could actually make the process a snap. They're not the only ones. Cornerstone Information Systems also has something up its sleeve.

Hotel booking data tends to be a mess when it comes out of the back office. Duplicates are rampant because of variations in how a given property's name can be listed. Some have tried to "key" their reports off the hotels' phone numbers, but those change. And . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media’s BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.