HRS Approach To 2021 RFPs Annoys Chains, Recalls Questions About Contracting With Brands Or Properties

HRS tested the patience of some hoteliers with a decision to direct client requests for proposals to individual properties rather than brand representatives. 

According to sources in hospitality, the approach caused confusion and threatened brand value by disintermediating national account managers. In some cases, HRS agreed to revert after high-level talks. Asking not to be named since they were not authorized to be quoted in the press, personnel with several brand companies pointed to previous bumps in the HRS relationships with chains.

HRS CEO Tobias Ragge dismissed claims that the company executed the . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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