One of the more intriguing ways Concur impacted corporate travel was how it created a market of its own based on combining two otherwise discrete products. Now, just about everybody is offering integrated travel booking and expense software, at least through partnerships. With Concur's established leadership in the large market, rivals are targeting small and medium enterprises or those with unmanaged travel programs. Yet, many remain unconvinced of the benefits of integration.
The "integrated" proposition is reinforced when a single company provides both services. It can offer a common user . . .