A month before Lufthansa Group will add 16 euro to fares booked through GDSs, many think the company is bluffing. They expect the parties to settle on terms and return the status quo. But what if they're wrong and an alternate universe awaits?

First of all, after Sept. 1 Lufthansa's airlines will be that much less price-competitive for 70 percent of its customers. A 16-euro difference may not be so great in transatlantic business class. Between Germany and the United Kingdom, it's a different story. There's . . .

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Jay Campbell

Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.