Gamification found footing in T-Mobile's corporate travel program. Yes, travelers get badges and points for complying with corporate policies, but that's hardly the point. And yes, the compliance push has saved money. But that too isn't what's really important. More meaningful is converting some savings into jobs for the impoverished and new lungs for the earth.
To pull off the "greenification" program, T-Mobile worked with Travel and Transport to adapt the TMC's Points 2 Points gamification . . .