Hoping to capitalize on the work-from-anywhere phenomenon that led to more flexibility for workers, more relocations and longer lengths of stay, big hotel companies are adding new brands in the midscale extended-stay segment. Since last fall, Best Western, Hilton, Hyatt, Marriott and Wyndham each announced new products in the space. They augment these companies' pre-existing extended-stay brands and could help travel managers plug gaps.
There are reasons to believe these brands will find a place in corporate programs. Working with big hotel companies for additional portions of accommodation needs has certain advantages . . .