Pana Shifts To Non-Employee Travel, A Niche With Many Pain Points

Business travel startup Pana is eyeing profitability next quarter after narrowing its focus to a seemingly underappreciated and underserved population in corporate travel: non-employees.

Contractors, suppliers, board members, prospects, family members and job candidates have many similar needs, but it's employed business travelers for whom companies design policies and procedures. Firms employ workarounds to address other constituents, but many travel and hiring managers are on the lookout for something better.

Pana this year restyled its services to focus on non-employees after pivoting to business from consumer travel last year. Now it offers a platform in which recruiters . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.