‘Book Direct’ Perception Challenge Trumps Rate Access Problems

By | May 31, 2016

Most of the recently announced members-only rates from major hotel chains are available in managed travel channels, but that's not the whole point. Business travelers may still think they can get better rates elsewhere.

Absent strong policies related to hotel bookings, travel managers need to wield all the communication and engagement tools at their disposal to educate employees about what's in their . . .

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