[UPDATE, June 7, 2017: Surf Air acquired Rise, a fellow provider of private air service. It intends to link its California flight network with Rise's Texas-focused operation. Surf Air will do away with the Rise brand name, and indicated "no immediate changes to either companies' flying experience." An "enhanced" booking platform is in the works. To fund the acquisition, Surf Air raised an undisclosed sum of equity financing from various private investors.]
Private air transport companies come and go. A new crop is focused on . . .