Will blockchain disrupt processes, companies or nothing at all? The question is playing out in the contrasting market approaches of distribution startups Blockskye and Winding Tree.

The former is careful. It's into change from within. It's talking to the old guard. The latter is boastful and aggressive. It's using dubious claims to generate investment interest.

The more aggressive attitude usually fails in (business) travel, but not always. Look at Uber.

Perhaps it doesn't matter how these startups go about things. It's all about how the industry . . .

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