Travel Management Pros Sort Of Like The Social Enterprise

Social media can help with travel management, but so far it's not for everybody.

According to Carlson Wagonlit Travel research released last week, using enterprise social networking to promote travel program compliance remains an "untapped" opportunity. Slightly more than one-third of 1,113 travel, meetings and events professionals surveyed last fall indicated that further promoting travel policy through social media was a high or very high priority.

Less than one in four of 87 U.S. corporate travel buyers The Company Dime polled in late summer 2014 indicated they participate in an internal social media program . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.