Making Soft Dollars Less Squishy

By | June 14, 2016

Big U.S. airlines sell lots of add-ons. Business travelers crave several of them. They get some from status or their company's travel program. Bundles and fare families can deliver them, too. Ascribing dollar values to these value-adds can be challenging. Reports from the Big Three airlines help make the case about the usefulness of their corporate relationships. Delta last month began providing such new reporting to corporate accounts. American and United have been offering that for a few years . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor’s degree in communications from Cornell University.