Advito

Banner ads support engagement programs allowing corporate travel managers to influence traveler behavior

Notebook: ExxonMobil Saves Half A Mil With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three engagement case studies presented here during a panel discussion at…

BCD Travel EVP Teri Miller
·

Research: Business Traveler Compliance To Policy Is Strong

Four in five business travelers “never” or “rarely” choose out-of-policy options, according to an April BCD Travel poll of 1,201 business travelers worldwide. Seventeen percent indicated they sometimes chose out-of-policy options, 3 percent said they “often” did and 1 percent picked “always.” An unrelated May-June survey by Deloitte of 1,070 U.S. corporate travelers whose companies…

Corporate travel's key performance indicators adapt for sustainability, traveler well-being

Corporate Travel’s Key Performance Indicators Adapt To Updated Priorities

Cost control remains corporate travel management’s cornerstone, but shifts in the relationships between employers and their people (and the planet) brought updated metrics to the fore. Newer key performance indicators on satisfaction and sustainability increasingly accompany negotiated savings in the assessment toolkit. Measuring program compliance continues to underpin multiple priorities. According to buyers and consultants,…

Advito managing director and BCD Travel SVP April Bridgeman
·

Advito Offers $6K Hotel Sourcing, Consulting

BCD Travel’s Advito created a hotel consulting service for small and medium-sized enterprises. Priced at $6,000 for a package of products and tools, it’s designed to address a middle ground between existing solutions in the industry. “Most of the time, people are paying maybe a little less than that just for a sourcing platform or…

End of content

End of content