TMC Vet George Opens North America For Agency Automation Firm Tramada

Longtime corporate travel sales exec Mary Ellen George joined Sydney-based travel agency automation firm Tramada Systems to lead its expansion in North America.

Sixteen-year-old Tramada offers agencies a cloud-based, GDS- and online booking tool-agnostic alternative to back-office systems like Trams or Travcom. This includes business intelligence, though Tramada is happy to export data to its clients' preferred data visualization and reporting tools.

Begun last September, the U.S. expansion required the company to add integration with Travelport's Apollo (it already supported Amadeus and Sabre . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.