Longtime corporate travel sales exec Mary Ellen George joined Sydney-based travel agency automation firm Tramada Systems to lead its expansion in North America.

Sixteen-year-old Tramada offers agencies a cloud-based, GDS- and online booking tool-agnostic alternative to back-office systems like Trams or Travcom. This includes business intelligence, though Tramada is happy to export data to its clients' preferred data visualization and reporting tools.

Begun last September, the U.S. expansion required the company to add integration with Travelport's Apollo (it already supported Amadeus and Sabre . . .

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