On average, how much are you paying for airfares? It’s probably one the easiest travel metrics to understand and a seemingly simple approach to benchmarking. The problem is, average ticket price is a flawed measurement. Many travel management pros know it doesn’t account for several important variables, though C-suite leaders may not. So what’s better? Some procurement people like cost...
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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.