ARC Aims To Clear The Air On Benchmarking

By | April 28, 2016

On average, how much are you paying for airfares? It's probably one the easiest travel metrics to understand and a seemingly simple approach to benchmarking. The problem is, average ticket price is a flawed measurement. Many travel management pros know it doesn't account for several important variables, though C-suite leaders may not. So what's better?

Some procurement people like cost per mile. As with some other metrics, it works best when an organization's travel patterns and buying behaviors don't change much year to year. Another is net effective discount, or average weighted discount — basically . . .

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David Jonas
Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.