From Data Management Firms, Clients Demand The Future

It seems that some corporate travel decision-makers are endlessly dissatisfied with data. It's imperfect, dumped on them in buckets and hard to present to executives. Nowadays they want insights at the trip level. They want to identify policy violations before it's too late. They want to take more immediate action on predicted outcomes.

Using travel data for predictive analysis and benchmarking is this year's top priority among 1,113 travel, meetings and events professionals surveyed last fall by Carlson Wagonlit Travel.

In some cases, travel departments are looking to business intelligence firms that came of age . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.