Flight Centre Travel Group acquired WhereTo, a travel booking software provider used by businesses including Walmart.
The parties didn't disclose terms of the deal, which closed in June.
Formerly called WhereFor, WhereTo of late styled itself as a challenger to SAP Concur on the large end of the market. It started as a consumer travel booking software developer but pivoted four years ago when Walmart expressed interest. However, Flight Centre sees it as most applicable for small . . .
Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.
