Flight Centre Buys WhereTo, A Booking Tool Used By Walmart

Flight Centre Travel Group acquired WhereTo, a travel booking software provider used by businesses including Walmart.

The parties didn't disclose terms of the deal, which closed in June. 

Formerly called WhereFor, WhereTo of late styled itself as a challenger to SAP Concur on the large end of the market. It started as a consumer travel booking software developer but pivoted four years ago when Walmart expressed interest. However, Flight Centre sees it as most applicable for small . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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