Hotels are taking hygiene very seriously. Instilling confidence is the top strategic challenge, but the practicalities are difficult. One is getting the specifics of new cleanliness programs and certifications in front of travelers when they book. Travel management companies, booking tech providers and others are working to address the issue.

BCD Travel global hotel practice leader Laura Kusto said the industry's first task should be creating a "central repository that is trusted and can provide the information." Global distribution systems seem like the natural channel for . . .

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