Hotel Cleanliness: Know Before You Book, And Maybe While You’re There

Hotels are taking hygiene very seriously. Instilling confidence is the top strategic challenge, but the practicalities are difficult. One is getting the specifics of new cleanliness programs and certifications in front of travelers when they book. Travel management companies, booking tech providers and others are working to address the issue.

BCD Travel global hotel practice leader Laura Kusto said the industry's first task should be creating a "central repository that is trusted and can provide the information." Global distribution systems seem like the natural channel for . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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