Hotel executives say they are reconsidering and reinstating brand standards, potentially impacting business traveler expectations and corporate sourcing.
Brand standards govern the responsibilities of property owners and operators. Ranging from design, maintenance and renovations to operations, amenities and customer services, they support consistent experiences and define brands. Prominent among them are specifications for food and beverage service and housekeeping.
Just before the pandemic, Marriott International global brand officer Tina Edmundson in a Today's Hotelier article wrote that standards ensure . . .