Delta Air Lines

As It Cashes In On Amex Deal, Delta’s Free Wi-Fi Expands Marketing Juggernaut

It’s nothing new for an airline to generate revenue from something other than ticket sales, but Delta Air Lines is taking this to new heights. The company expects sales of SkyMiles points to co-branded card partner American Express to top $7 billion next year. That would be about as much as American, Southwest and United…

American Airlines Continues Fallback From Corporate Market

American Airlines is retreating from the managed corporate travel market and erasing its tracks.  According to a World Travel Inc. newsletter, the airline from April 1 will stop providing discounts to companies with less than $1.5 million in annual AA spending. Also as of that date, AA’s corporate accounts “will be provided with points for…

Explainer: Personalization And Airline Retailing

In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…

Another Slide Delays Recovery For Corporate Travel Providers

The business travel recovery is slipping as the year winds down. After a flattening in the spring and a pop in early fall, industry data in recent weeks showed declining volumes relative to 2019’s baseline. The rapid rebound in early 2022 is a memory and corporate volumes remain well below the peak from three years…

American Airlines Finds Fans, Foes Of Distribution Plan (Audio)

Airline industry folks including a top consultant and tech provider saw American Airlines’ distribution strategy revealed Monday as progress. Corporate travel management company leaders? Not as much.  “This AA announcement appears to remove current content, in the name of NDC, while also limiting other content, which brings confusion to the booking process,” according to a…

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