Sabre

Itinerary apps

As Sabre Sunsets TripCase, Serko’s GetThere Plans New Mobile App

Sabre told TripCase users it would shut down the mobile itinerary app as of April 1, 2025. The company apparently gave up on acquiring consumer users for TripCase, and one of its final roles was to support GetThere’s corporate customers. Now under new ownership at Serko, GetThere plans to launch its own native mobile app….

Mark Nasr, Air Canada

NDC Sputters, But It’s Still The Future

The consensus among execs at airlines, travel management companies, global distribution system firms and other tech intermediaries is that NDC should become mainstream this year (if it hasn’t already). Not all buyers are like-minded. Industry metrics reflect a stall in momentum. Many corporate customers remain unconvinced about growing NDC. Some program managers who had enabled…

American Express Global Business Travel acknowledged deepfake attacks.
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American Express Global Business Travel Discloses Deepfake Attacks

American Express Global Business Travel this week told investors that fraudsters had targeted it using deepfake impersonation technology. Impersonators have targeted travel agents and others in the corporate world to access payment, travel and personal information for years. Using AI for it is what’s relatively new. GBT CTO David Thompson called such attacks the “same…

Charting Huge Revenue Growth By 2030, Serko Earmarks More Investments In GetThere

Charting Huge Revenue Growth By 2030, Serko Earmarks More Investments In GetThere

Serko aims to reach 250 New Zealand dollars ($150 million) in total income by fiscal 2030, up from $46 million in its most recent fiscal year, which ended in March. About half of this growth is expected to come from its online booking tool portfolio, including the Zeno platform and the pending GetThere acquisition. Next…

Why hotel attachment is important and how to make it happen
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Explainer: Hotel Attachment

Why do travel management professionals care whether travelers book hotel stays at the same time as flights? There are pragmatic and financial reasons, and several methods to close the loop. Hotel attachment occurs when a lodging booking happens with an air booking, either through an agent or a designated booking tool. The higher the ratio,…

Serko To Buy Sabre’s GetThere
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Serko To Buy Sabre’s GetThere

Serko agreed to acquire Sabre’s GetThere online booking solution for $12 million. The parties also will “collaborate on the development of new product capabilities for corporate customers, as well as the growth and expansion of the companies’ relevant customer base,” according to a Monday statement. “The partnership also defines a joint approach to commercial, sales…

Dispatch 13
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Dispatch 13

When responding in late August to competition concerns raised by the U.K. Competition and Markets Authority over their proposed combination, leaders at American Express Global Business Travel and CWT must have held their noses. Their redacted response, released last week, showed that to get the deal approved, execs surmised they had to “big up” their…

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