Virgin Atlantic

GBTA Convention Highlights Push For ‘Omni-Channel’ Airline Distribution

David Jonas

San Diego – Participants at last week’s Global Business Travel Association convention showed a stronger spirit of collaboration on alternative airline distribution than in years past. Notwithstanding mixed takes on the specifics, attendees and speakers reinforced the theme that corporate customers need the same sets of product and service options regardless of where they shop. New…

Aiming To Control The Offer, Delta Works To Release APIs ASAP

Jay Campbell

Delta’s public support for the International Air Transport Association’s New Distribution Capability is relatively tepid. That doesn’t mean it’s not exploring alternatives to traditional connectivity. In a Tuesday interview, officials discussed their focus on application programming interfaces and a clear desire to assume control over the “offer.” Shifting that control to airlines from global distribution…

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