There's a new player in corporate booking technology. Before the year is out it expects to activate a booking portal for an undisclosed Fortune 10 company. Phase two early next year would bring a proactive artificial intelligence service scanning emails and calendars to present optimal itineraries based on corporate policies. It's already working with two travel management companies and has aspirations to connect with more. Like several corporate travel entrants in recent years, it started on the consumer side.

WhereFor launched this spring at the SXSW conference . . .

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