Microsoft Embraces Hotel Data, Travel Personas In Sustainability Drive

By | August 15, 2017

About five years ago, Microsoft created an internal carbon tax of sorts. Since then, business units have been responsible for carbon emissions associated with their electricity use and air travel. This year, the company began estimating the carbon footprint of its business travelers' hotel stays. It will assess whether to include that information in calculations for the carbon charge.

Meanwhile, the $85 billion tech giant also intends to help travelers understand the environmental impact at each stage of their journeys, based on their travel persona.

Marta Rodriguez Martinez, a . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel with after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.