‘Algorithmic’ Hotel Pricing Draws Legal, Regulatory Scrutiny
Plaintiffs in several class-action lawsuits filed over the past 18 months accused hotel chains and third-party intermediaries, including STR and Amadeus, of conspiring to raise room rates. Some of them alleged anticompetitive effects from the use of sophisticated pricing algorithms. They also argued that the U.S. luxury hotel market is heavily concentrated among a few…