An agreement announced this week between Lufthansa Group and Sabre, parties with a contentious and litigious shared history, implied a mutually beneficial path forward for airlines and global distribution systems. However, there are many unknowns, and not everyone will be a winner. If Lufthansa and Sabre can agree on GDS distribution of ancillary services and…
With reaction, assessment and recovery on their minds, corporate travel professionals understandably did not focus closely on airline distribution developments this year. Inasmuch as they did, for some, it was a question of how the relevant systems could help the response to the pandemic — or not. There’s some debate about how soon the usually…
In the four years since announcing its new distribution strategy, Lufthansa has done a lot to try to convince the travel agency community of the merits. The latest stop in its campaign, a Wednesday webinar for Canadian agencies, featured Lufthansa officials outlining the carrots partners can get by using the New Distribution Capability. To avoid…
According to published reports in Europe, Lufthansa Group on April 5 began discounting by 20 euros some short-haul economy-class roundtrip fares when booked through direct or NDC-enabled channels. This is on top of the 16 euro surcharge Lufthansa, Austrian and Swiss currently apply on bookings through global distribution systems, effectively more than doubling the disadvantage…
Announcing financial results today for the first nine months of this year, Lufthansa Group executives offered an update on the company’s distribution and digitization strategies. In short, it will be some time before the split from traditional distribution practices bears fruit. As it moves to a Datalex-provided platform, Lufthansa Group carrier Swiss is expected next year…
Lufthansa Group in September will add a 16 euro per-ticket surcharge to bookings made through global distribution systems. The idea is to lower distribution costs by encouraging customers to use direct channels. The strategy dismantles agreements that required the airlines to include all fares and inventory in the systems. Corporate accounts instead can have travelers book on the group’s airline…
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