Imagine, If You Will, An Ordinary Industry
A month before Lufthansa Group will add 16 euro to fares booked through GDSs, many think the company is bluffing. They expect the parties to settle on terms and return the status quo. But what if they’re wrong and an alternate universe awaits? First of all, after Sept. 1 Lufthansa’s airlines will be that much less price-competitive for 70 percent of its customers….