loyalty program

United Move Prompts Some Buyers To Again Find Direct Channel Insufficient

Surprised to find last week that United Airlines made their negotiated rates available to travelers via its website and mobile app, some corporate travel buyers took a closer look at functionality the airline built to support their needs. While United has done more than some other carriers to legitimize supplier-direct channels for managed travel, “better…

AA, Alaska End Joint Corporate Sales

Oneworld partners American Airlines and Alaska Airlines no longer coordinate corporate sales for mutual accounts. They did not give a reason or say how many customers were impacted. “We are sunsetting our joint contract agreement with American Airlines, but it will take some time to work through the processes,” according to an Alaska Airlines media…

Planning New SME Program, Marriott Sees Corporates Competing For Rates And Availability

Marriott isn’t happy with its offering for small and medium-sized enterprises, so it’s building a new one. The plan comes at a time when customer cohorts are jockeying for rooms and rates, and virtually all intermediaries and suppliers are prioritizing small and midsized enterprises for growth. “This is probably the best time ever” for SMEs,…

United Enlists Corporate Clients To Grow MileagePlus

United Airlines is asking corporate clients to help grow loyalty program membership as part of its new contracting process. “Because we do value our frequent flyer program, it is a consideration when we look at other things we might give that corporation, whether it be discounts, Jetstream [soft-dollar] funds or other things they want in…

As It Cashes In On Amex Deal, Delta’s Free Wi-Fi Expands Marketing Juggernaut

It’s nothing new for an airline to generate revenue from something other than ticket sales, but Delta Air Lines is taking this to new heights. The company expects sales of SkyMiles points to co-branded card partner American Express to top $7 billion next year. That would be about as much as American, Southwest and United…

AA Enforces Prohibition On Business Loyalty Points With Agency Negotiated Fares

Amidst a remarkable repositioning of corporate travel strategy including the closure of AirPass and reduction of corporate discounts and agency incentives, American Airlines in October tightened up agency benefits related to its company-based loyalty program.  “On October 3, 2022, the Business Extra system will begin excluding any unpublished fare tickets, including travel agency private fares, from…

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