Tag: Serko
Serko Tries To Go Where No Corporate Online Booking Tool Has Gone Before
No independent, non-U.S. corporate booking tool provider has ever really succeeded in this market. Serko is trying to be the first. The New Zealand-based software…
WhereTo Wants To Be The Large Enterprise’s Business Travel Startup
A newish company with a not-so-new travel manager, Snap Inc. may invite new corporate booking tool WhereTo to bid on its business this summer. Just…
Solving The Business Traveler’s Ground Dilemma: Hail, Schedule Or Rent?
Most business travelers need wheels or rails to get to and from the airport and move around at their destinations. Finding and booking many of…
Tony D’Astolfo On The Compromises Of Corporate Online Booking Tools
Corporate travel veteran and Serko senior vice president of North America Tony D’Astolfo takes us through how corporate booking tools got to where they are…
ATPCO’s New Distribution Storefront Needs Stars To Align
Airline Tariff Publishing Company and its Routehappy subsidiary are out to change how air travelers view and compare flight options. Developed with the Big Three…
Caroline Strachan On The Move To Attribute-Based Online Travel Shopping
Corporate online booking tools have their detractors. Everyone has an opinion on how to make them better. That includes Festive Road managing partner Caroline Strachan….
Evolving Content Needs Highlight Differences Among Self-Booking Tools
Under the threat of increased content fragmentation, travel management companies and corporate travel booking tools can earn their stripes by integrating multiple sources. Each has its…
