Serko

Itinerary apps

As Sabre Sunsets TripCase, Serko’s GetThere Plans New Mobile App

Sabre told TripCase users it would shut down the mobile itinerary app as of April 1, 2025. The company apparently gave up on acquiring consumer users for TripCase, and one of its final roles was to support GetThere’s corporate customers. Now under new ownership at Serko, GetThere plans to launch its own native mobile app….

corporate travel branding
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What’s In A Name? Considerations For Corporate Travel Branding

Raise your hand if you heard about the business traveler who thought their travel management company was Concur. As Concur co-founder Steve Singh helms a variation on the theme at Spotnana, everyone nowadays is bigger on branding. “Our TMC customers really make the decision on how they think about branding,” said Singh, Spotnana’s CEO and…

American Express Global Business Travel acknowledged deepfake attacks.
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American Express Global Business Travel Discloses Deepfake Attacks

American Express Global Business Travel this week told investors that fraudsters had targeted it using deepfake impersonation technology. Impersonators have targeted travel agents and others in the corporate world to access payment, travel and personal information for years. Using AI for it is what’s relatively new. GBT CTO David Thompson called such attacks the “same…

Charting Huge Revenue Growth By 2030, Serko Earmarks More Investments In GetThere

Charting Huge Revenue Growth By 2030, Serko Earmarks More Investments In GetThere

Serko aims to reach 250 New Zealand dollars ($150 million) in total income by fiscal 2030, up from $46 million in its most recent fiscal year, which ended in March. About half of this growth is expected to come from its online booking tool portfolio, including the Zeno platform and the pending GetThere acquisition. Next…

Serko To Buy Sabre’s GetThere
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Serko To Buy Sabre’s GetThere

Serko agreed to acquire Sabre’s GetThere online booking solution for $12 million. The parties also will “collaborate on the development of new product capabilities for corporate customers, as well as the growth and expansion of the companies’ relevant customer base,” according to a Monday statement. “The partnership also defines a joint approach to commercial, sales…

Serko renews Booking.com partnership for business travel

Serko Hires Holyoke For Unmanaged Travel As TMC Consolidation Rattles U.S. OBT Prospects

Booking tool builder Serko plans to announce it hired David Holyoke as head of unmanaged travel. Most recently in commercial strategy at Airbnb, Holyoke left the home-sharing firm in April, according to his LinkedIn profile. He previously served as president of Travel Leaders Corporate, which he left in 2016. Publicly traded Serko sees unmanaged business…

Patrick Andersen, CWT
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CWT Partners With Spotnana

CWT and Spotnana are preparing to announce an alliance in which the former offers its customers services powered by the latter’s tech, according to people familiar with the matter. The companies did not comment. They also declined to comment on information from sources suggesting that Walmart intends to use Spotnana internally, following similar word about…

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