Serko

American Express Global Business Travel acknowledged deepfake attacks.
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American Express Global Business Travel Discloses Deepfake Attacks

American Express Global Business Travel this week told investors that fraudsters had targeted it using deepfake impersonation technology. Impersonators have targeted travel agents and others in the corporate world to access payment, travel and personal information for years. Using AI for it is what’s relatively new. GBT CTO David Thompson called such attacks the “same…

Charting Huge Revenue Growth By 2030, Serko Earmarks More Investments In GetThere

Charting Huge Revenue Growth By 2030, Serko Earmarks More Investments In GetThere

Serko aims to reach 250 New Zealand dollars ($150 million) in total income by fiscal 2030, up from $46 million in its most recent fiscal year, which ended in March. About half of this growth is expected to come from its online booking tool portfolio, including the Zeno platform and the pending GetThere acquisition. Next…

Serko To Buy Sabre’s GetThere
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Serko To Buy Sabre’s GetThere

Serko agreed to acquire Sabre’s GetThere online booking solution for $12 million. The parties also will “collaborate on the development of new product capabilities for corporate customers, as well as the growth and expansion of the companies’ relevant customer base,” according to a Monday statement. “The partnership also defines a joint approach to commercial, sales…

Serko renews Booking.com partnership for business travel

Serko Hires Holyoke For Unmanaged Travel As TMC Consolidation Rattles U.S. OBT Prospects

Booking tool builder Serko plans to announce it hired David Holyoke as head of unmanaged travel. Most recently in commercial strategy at Airbnb, Holyoke left the home-sharing firm in April, according to his LinkedIn profile. He previously served as president of Travel Leaders Corporate, which he left in 2016. Publicly traded Serko sees unmanaged business…

Patrick Andersen, CWT
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CWT Partners With Spotnana

CWT and Spotnana are preparing to announce an alliance in which the former offers its customers services powered by the latter’s tech, according to people familiar with the matter. The companies did not comment. They also declined to comment on information from sources suggesting that Walmart intends to use Spotnana internally, following similar word about…

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Everybody Wants The Elusive Unmanaged Business Traveler

AmTrav CEO Jeff Klee, an NDC supporter, sounded exasperated on his company’s May 16 webinar. He wanted to acknowledge the gaps in American Airlines’ NDC implementation without giving undue fodder to its skeptics. The challenges with NDC were not trivial, but in Klee’s view, throwing out the baby with the bathwater could have severe consequences…

Booking-Serko Joint Venture For Unmanaged Business Starts To Produce

Booking-Serko Joint Venture For Unmanaged Business Starts To Produce

Serko last week reported progress in getting unmanaged business travel customers to make purchases on the platform it’s developing with Booking Holdings. The unmanaged market is a closely watched area of opportunity for many corporate travel players. Analysts in the spring worried that while the joint venture had attracted many enrollees, conversion activity was weak….

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