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TripActions Refuses To Demonstrate A Grip On Stats

Pursued for nearly five weeks, TripActions on Wednesday declined to answer basic questions about its own survey. That’s not something you often see in this line of work. Republished by some trade publications, the findings included that millennials see travel as a job perk and don’t care about loyalty programs; it takes more than an…

What’s Behind The Huge Investment In TripActions?

[UPDATE, Feb. 7 2019: Delta and TripActions have reconciled with one another. More here.] It’s no longer surprising to see new entrants in the corporate travel space pull down big investments. Funding announcements for brand new and somewhat new players seem to come weekly. Still, the latest investment in TripActions was eye-popping. VC firm Andreessen Horowitz…

Why Corporate Clients Share The Blame For Slow Business Travel Innovation

It’s often said that innovation in corporate travel doesn’t keep pace with advancements in consumer travel. Some accuse travel management companies of being stuck in the status quo. Others point fingers at booking technology providers for failing to adequately update systems. These may be fair criticisms, but travel managers shouldn’t shy away from recognizing who…

TripActions Wants You To Know It’s Serious About Customer Care, Global Ambition

San Diego — To some, the TripActions marketing takeover at the Global Business Travel Association convention this week was misplaced. Isn’t the company targeting the middle market? Co-founder Ariel Cohen sees it differently. Acknowledging that TripActions was not quite ready to serve huge multinationals, Cohen said it’s on the roadmap and will happen sooner than…

TripActions Builds Appeal To Larger Clients

Change happens quickly in the world of TripActions. A year-and-a-half ago, the California tech firm wasn’t talking globally and didn’t really call itself a travel management company. Focused on the user experience, TripActions at first seemed designed for the unmanaged or small company business travel segment. Clients now include Bowers & Wilkins, Box Inc., OpenGov and…

Nineteenth Century Tech Joins SEO, Data Mining In Business Travel Startup Marketing

Nothing beats word of mouth for business travel providers seeking new clients. Established players count on referrals, with the most gratifying coming from former users recommending them to new employers. New entrants incentivize to evangelize. The lucky business travel startup hooks a big fish corporate account and rides the wave of publicity. Downstream from big…

Updates: Air Emissions; Upside; Basic Economy; PayForTrip; Real ID; Compl.ai

Sometimes the things we write about peter out. Sometimes more developments happen, but they don’t warrant an entirely new article. In other cases, something unexpected or counterintuitive is noteworthy in its continuance. Hence, the Updates post. Click to jump to United’s carbon emissions pledge to corporate clients, Upside’s launch, proliferating Basic Economy airfares, PayForTrip’s pause,…

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